We build coherence.
Across visuals, words, and ideas, we connect what is usually fragmented: strategy, design, and story. Every project begins with direction, and everything that follows answers to it.
We create communication systems that think, speak, and evolve. From brand identities to visual narratives, each layer exists to reinforce the next. Our process is multidisciplinary by nature and precise by design.
There’s a director at the center of it all; someone who doesn’t just brief, but builds. Someone who understands how ideas move between disciplines; how language becomes structure and structure becomes identity.
No middle layer, no telephone game.
Just 1-on-1 creative guidance with a full team to back it up.
We work with brands that want to think long-term, that understand design as continuity, not decoration. Every collaboration begins with strategy and ends when coherence feels effortless. The shape of the project changes; the standard doesn’t.
We believe creative direction isn’t a luxury, but rather the backbone of every brand that lasts. It is what keeps a visual identity from aging; what keeps a tone of voice from flattening; a message from being lost in translation.
We don’t chase trends, we set frameworks.
We don’t compete for attention, we build presence.
We don’t scale output, we scale intention.
Who is this?
This is us.
Narrative-driven brand experiences.
about our founder
What started as an exploration became a lifelong pursuit of visual intention and meaning.
João Prado, our founder and Creative Director, began designing brands from the start of his career in Design & Architecture, creating narratives, packaging, and digital experiences for small clients while still studying. Within three years, he had worked with over forty brands globally, developing a rare fluency between design, narrative, and execution.
Architecture came next. Between positions in Brazil, Denmark, and later New York, João refined his sense of space, proportion, and light; lessons that would later merge seamlessly into his design practice. His experience in 3D and architecture shaped his eye for structure, while leading a fast-paced design team of a New York startup taught him to manage creative processes end to end: building narratives, directing visuals, and translating complex ideas into clarity.
This mix of creative direction and spatial thinking defines THIS IS US.
Born from his decision to create an alternative to traditional agencies: streamlined, personal, and adaptive. A model where direction and execution coexist, led by one creative who builds a flexible team around each project.
Today, THIS IS US delivers on-demand Creative Direction, Brand Systems and Experiences, Packaging, and Visual storytelling for brands in Design, Lifestyle, and Hospitality.
Our founder, now with 10+ years of experience, manages projects that unfold as long-term collaborations guided by trust and precision. The approach is strategic yet intuitive, grounded in narrative, material, and coherence.
